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Men and women make mating decisions very differently, he speculates.
Men tend to act like single-issue voters: If a prospect is not attractive enough, he or she usually doesn’t qualify for a first date, period.
She launched Face Mate in 2011, drawing on her opinion that people in happy relationships tend to resemble each other.
The site matches the photos of its users based on their faces’ bone structure using face-scanning techniques and a computer algorithm.
”(Sure, but I mean, who would want an ugly, broke jerk sticking faithfully by their side?
)Royzman said that among his students (not in a clinical condition), men tend to spend much more on physical attractiveness, and women spend more on social attractiveness traits like kindness and intelligence.
This more superficial breed of dating sites is capitalizing on a clear trend.
Only 36 percent of adults say marriage is one of the most important things in life, according to a 2010 Pew study, and only 28 percent say there is one true love for every person (men are more likely to say so than women).
There are also a raft of appearance-based spin-off sites, such as Facemate, a service that aims to match people who look physically similar and thus, the company’s founder claims, are more likely to have chemistry.
For women, however, "It's a more complex choice,” he said.
“What tends to matter for females is that the overall package is good," meaning that women might accept a less-attractive mate if he was outstanding in some other way.
She points out a few other tips in her “Tinder glossary:” “Most players reflexively swipe left [reject] at the sight of a toddler or baby,” but posing with your adorable Lab can be an “effective misdirection.” And then there’s the iron law that “95 percent of players who choose a calling card that does not include a clear shot of their face are unattractive.”It’s not the first time in history that a face plays such an important role in one’s fate.
Physiognomy, or the bogus theory that we can predict a person’s character from their features, was once a widespread doctrine.