Attention getting headlines for dating sites
Just as bad are those which scream of desperation, or have a rescue complex. All we did was look at some random pages of dating profiles and just pulled these typical taglines.
But this is great news for OUR readers, because you are now going to stand out as a creative and clever person amongst the yawners, oddballs, and desperadoes. We had to stop ourselves, because they just went on and on.
Too bad most of them are blowing a great opportunity to grab your attention, and make you want to dig deeper.
Let’s be realistic—most of us enter zip code and age parameters, and then narrow the criteria with a custom search for a word of interest, such as 'brewpub', 'warriordash', or 'camping' Then, as soon as humanely possible we get to the photos.
That’s a measurable difference that significantly impacts the bottom line. It’s because they’re the first lines of your copy that customers read.
If you hang around copywriting circles long enough, you’re sure to read this rule at one point or another because most copywriter’s view getting potential customers to continue reading as the number rule of headline writing.
This leads us to another famous Ogilvy quote: “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” Ogilvy believed headlines were so important that he viewed them as being worth 90% of the money invested in advertising. Headlines are so important that a single word can impact a campaign dramatically.
We’ve seen e-mail subject lines where a one word change increased click-throughs by 46%.
Even if the rest of the copy is amazing and would convince 3 out of 10 people to buy, if the headline puts them to sleep, only a fraction of the customers who would have bought something will read your copy and make a purchase.
The headline alone can make or break an ad, homepage, or e-mail subject line. If the headline pulls readers in, you’ll make more sales; if not, you’ll be left wondering what happened.