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More than half, or 53 percent, of single people have created a dating profile, according to Match's recent Singles in America study, which polled over 5,000 single men and women in December.
Today, 40 percent of singles have dated someone they met online, while only 25 percent met a first date through a friend.
Lena*, a Cambodian American woman who has used online dating for several years, said the best way to improve the experience for Asian women is to give them more control over their profile and online identity."In this age of Google where people can research anyone, information is precious.
Withholding that information at first meeting is key because with that information, people can write people off so quickly," she said in an email to By allowing women to meet men without their ethnicity overshadowing the initial encounter, Siren is admittedly a short-term solution to a wider cultural problem.
(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.) Still, many users found the sites frustrating.
In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.
As a group, Asian women are actually found that Asian female users were most likely to get messages from male users — but only if those men were not Asian.
Upon realizing she was Cambodian, some men would simply abandon the conversation."I felt unwanted or unattractive because I wasn't really a Korean girl," said Lena.
Creating safe spaces online where ugly prejudices can't show face is critically important.
Correcting these damaging stereotypes, on dating sites and across pop culture, is the much bigger goal worth pursuing.
"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.
"There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.