College graduate dating site
We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.
From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.
"We're also at similar places in our lives, being students, which makes it easier to relate." Columbia University students Balazs Alexa and Jean Meyer started the dating website on campus in November.
This month, the site launched at 140 more schools nationwide, giving more college students the opportunity to meet their future husbands or wives.
If potential lovers weren't meeting in the classroom, the university needed a better platform for both sexes to interact.
The solution: A dating website exclusively for college students.
The online dating industry is a .1 billion business, with niche dating sites claiming more and more of that market share.
Results indicated that one in 10 Internet users have tried online dating sites."Now, it's both technically and geographically possible for them to find love online." College: hookups in, dating out The site fills a void for college students in the online dating world.According to Spira, about 25% of users are 30 years or younger, and there's no guarantee they're college grads."We will never do that." Only students or alumni with an active university e-mail account can register on the site.From there, users can narrow their searches to students attending specific schools.