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In the Graeco-Roman world, the market primarily served the local peasantry.

Most modern retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.The Phoenician's extensive trade networks necessitated considerable book-keeping and correspondence.In around 1500 BCE, the Phoenicians developed a consonantal alphabet which was much easier to learn that the complex scripts used in ancient Egypt and Mesopotamia.Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.Retailers satisfy demand identified through a supply chain.

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