Market research for online dating
today get access to virtual cash portfolios, cutting-edge tools, stock market insights, and a live brokerage platform through our affiliated company, Kapitall Generation, LLC. Just ask Mark Brooks, who has worked in and around the industry for two decades.“People want the other person [they meet] to be real and not just some online façade,” she says.Opportunities for the younger crowd to join an online dating service can be found in the numbers, such as the juxtaposition of 83% of young people Cassandra surveyed preferring to meet a potential partner in person but only 40% having ever actually asked someone on a date face-to-face.The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.Melanie Shreffler, senior editorial director of “The Cassandra Report” by Engine Group, which looks at emerging trends and youth behavior of people ages 14 to 34, found that platforms are looking to give a more realistic experience to win over more users.Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.He’s worked with websites like Plentyof and and has seen the industry through multiple eras, from the early days of online personals to companies scrambling for mobile relevance.
(DATE, Earnings, Analysts, Financials): Operates an online dating platform in the People's Republic of China.
Squishing aside, the increased interest has meant huge revenue.
IBISWorld reports the online dating industry was worth billion in 2015 and poised for even more growth.
Market cap at 4.19M, most recent closing price at .23.
Jiayuan’s portfolio includes and izenxin.com, among others.