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She was his drama teacher, married and 25 years his senior.

Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.

She had luscious hair like Agnetha, the blonde singer from Abba, and a smile that could floor a pubescent boy from a hundred paces.

But it wasn’t just her dreamy looks that had me hypnotised.

The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.

To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.

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