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"And I know all this stuff about ‘too good to be true,’ but he went into great detail about how his brother was a paraplegic, and he helped his brother do this, and that the reason he was going to do it was because of me, he could only have one person under his wing, so to speak." It was in this vulnerable state, facing death and trying to care for his family, that Richard Joseph charged ,000 on his credit card, money that he has yet to reclaim after phone calls, a lawsuit, and nearly three lean years.

What Joseph didn't know was that Martino was part of a vast criminal organization run by Los Angeles resident John Paul Raygoza.

Once you’re in the system, your inbox will be flooded with offers for software, DVD sets, and coaching programs costing several hundreds or thousands of dollars.

This is what happened to Richard Joseph: after requesting free information online, some unscrupulous Internet Marketer sold his name to Raygoza’s company, Push Traffic, who ripped Joseph off.

On a warm summer day in 2002, in Charlevoix, Michigan, Richard Joseph’s bad luck began.

The lawyer, husband, and father of two was walking across the driveway with a bag of garbage when his bare foot slipped in a puddle of water that had collected beneath his car’s air conditioner. While nothing was broken, the blow prevented blood from reaching his spinal cord.

There is another, legitimate form of "Internet Marketing" which operates much more closely to a traditional marketing business, but men like Raygoza have co-opted the term and run with it.

In some ways, his kind of Internet Marketing is an evolution of the old "make money from home, stuffing envelopes" ads you used to find in the back of Rolling Stone magazine, alongside those promising to make you a world famous songwriter or a musclehead who no longer has to take crap from bullies on the beach.

This is often a loss leader: the real value for the Internet Marketer is that it allows him to capture your contact information."I told him what had happened to me, and he said, ‘gee... I know what you’re going through, and I will help you out.’" Martino couldn’t talk him into anything straight away, so he began calling regularly, often just to chat.It was while this was going on that Joseph contracted MRSA, a multidrug-resistant infection he wasn’t expected to survive. Because I knew him well enough I told him what hospital I was in.Bacak — whom Jones had nicknamed "Ball Sack" — began promoting a free newsletter on his Facebook page (a "7 value"). There are a number of ways to find potential marks: the sale of loss leaders like throwaway books or DVDs, ads on Facebook or The Huffington Post, Google Ad Words, infomercials, and even media appearances on news programs — or Oprah.As Jones wrote on his blog at the time, "in the land of The Ball Sack: FREE! Once an unsuspecting consumer buys a product, they’re trapped: they’ve become a lead.

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