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“Furthermore, in the first half of this year the ratio of male members who paid to communicate with women on our service versus the number of female members who actively used their account (female members are not required to pay to communicate with men on Ashley Madison) was 1.2 to 1.” The company provided another key statistic: 70% of its revenue is derived from members making “repeat purchases.” That data point, it says, proves it has “happy customers.” Still, questions remain.

Avid Life has yet to detail exactly how Newitz’s interpretation of the data was wrong.

If men seeking women are a main driver for Ashley Madison’s growth and men determine that few women are actually on the site, it may not be long before the service enters a free fall.What’s more, Newitz said, just 2,409 women used the Ashley Madison chat platform.“Overall, the picture is grim indeed,” Newitz wrote.“Out of 5.5 million female accounts, roughly 0% had ever shown any kind of activity at all, after the day they were created.The men’s accounts tell a story of lively engagement with the site, with over 20 million men hopefully looking at their inboxes, and over 10 million of them initiating chats.

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