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Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?Most people assume that 60 percent to 90 percent of the group given the clue would solve the puzzle easily. What’s more, in statistical terms, this 5 percent improvement over the subjects of Guilford’s original study is insignificant.The Pub Sub Hubbub protocol is decentralized and free.
That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminated—and therefore, much more dangerous—metaphor that out-of-the-box thinking spurs creativity.
Solving this problem requires people to literally think outside the box.
Yet participants’ performance was not improved even when they were given specific instructions to do so.
Today many people are familiar with this puzzle and its solution.
In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.